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Evidence Guide: BSBIPR403 - Protect and use brands and business identity

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBIPR403 - Protect and use brands and business identity

What evidence can you provide to prove your understanding of each of the following citeria?

Identify the need for protection of brands and business identity

  1. Research what constitutes a registrable trademark in Australia
  2. Identify the legislative requirements governing trademark protection
  3. Identify other forms of trademark protection
  4. Identify existing or potential trademarks within organisation or scope
  5. Explore the benefits, costs and risks of trademark registration and other forms of trademark protection
  6. Make recommendations to develop and use trademarks with commercialisation potential
Research what constitutes a registrable trademark in Australia

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify the legislative requirements governing trademark protection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify other forms of trademark protection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify existing or potential trademarks within organisation or scope

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore the benefits, costs and risks of trademark registration and other forms of trademark protection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make recommendations to develop and use trademarks with commercialisation potential

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and initiate application process for trademark protection

  1. Identify sources of information and advice regarding protection of brands and business identity
  2. Evaluate the role of intellectual property professionals in the trademark application process
  3. Search databases of existing registered and pending trademarks and investigate any use of unregistered trademarks to ensure the proposed trademark does not infringe on another party’s existing trademark
  4. Identify processes required for lodging a successful trademark application
  5. Identify process for international trademark registration
  6. Participate in a trademark application and provide relevant information to the intellectual property professional for trademark application, if applicable
Identify sources of information and advice regarding protection of brands and business identity

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the role of intellectual property professionals in the trademark application process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Search databases of existing registered and pending trademarks and investigate any use of unregistered trademarks to ensure the proposed trademark does not infringe on another party’s existing trademark

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify processes required for lodging a successful trademark application

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify process for international trademark registration

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Participate in a trademark application and provide relevant information to the intellectual property professional for trademark application, if applicable

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor the market and protect and use trademarks

  1. Identify and review organisational policies and procedures to protect and use the trademark correctly
  2. Identify and establish processes to use own and others’ trademarks for business growth
  3. Monitor the market for possible trademark infringements
  4. Pursue appropriate measures to protect trademarks against infringements, if required, using appropriate professional advice
  5. Ensure that procedures are followed to maintain the organisation’s trademarks including payment of renewal fees as required
  6. Ensure all employees are aware of the importance to the organisation of the protection and proper use of trademarks, and implement training if required
  7. Identify and review organisational policies and procedures to prevent infringement of others’ trademarks
Identify and review organisational policies and procedures to protect and use the trademark correctly

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and establish processes to use own and others’ trademarks for business growth

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor the market for possible trademark infringements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Pursue appropriate measures to protect trademarks against infringements, if required, using appropriate professional advice

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure that procedures are followed to maintain the organisation’s trademarks including payment of renewal fees as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure all employees are aware of the importance to the organisation of the protection and proper use of trademarks, and implement training if required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and review organisational policies and procedures to prevent infringement of others’ trademarks

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Identify the need for protection of brands and business identity

1.1 Research what constitutes a registrable trademark in Australia

1.2 Identify the legislative requirements governing trademark protection

1.3 Identify other forms of trademark protection

1.4 Identify existing or potential trademarks within organisation or scope

1.5 Explore the benefits, costs and risks of trademark registration and other forms of trademark protection

1.6 Make recommendations to develop and use trademarks with commercialisation potential

2 Identify and initiate application process for trademark protection

2.1 Identify sources of information and advice regarding protection of brands and business identity

2.2 Evaluate the role of intellectual property professionals in the trademark application process

2.3 Search databases of existing registered and pending trademarks and investigate any use of unregistered trademarks to ensure the proposed trademark does not infringe on another party’s existing trademark

2.4 Identify processes required for lodging a successful trademark application

2.5 Identify process for international trademark registration

2.6 Participate in a trademark application and provide relevant information to the intellectual property professional for trademark application, if applicable

3 Monitor the market and protect and use trademarks

3.1 Identify and review organisational policies and procedures to protect and use the trademark correctly

3.2 Identify and establish processes to use own and others’ trademarks for business growth

3.3 Monitor the market for possible trademark infringements

3.4 Pursue appropriate measures to protect trademarks against infringements, if required, using appropriate professional advice

3.5 Ensure that procedures are followed to maintain the organisation’s trademarks including payment of renewal fees as required

3.6 Ensure all employees are aware of the importance to the organisation of the protection and proper use of trademarks, and implement training if required

3.7 Identify and review organisational policies and procedures to prevent infringement of others’ trademarks

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Identify the need for protection of brands and business identity

1.1 Research what constitutes a registrable trademark in Australia

1.2 Identify the legislative requirements governing trademark protection

1.3 Identify other forms of trademark protection

1.4 Identify existing or potential trademarks within organisation or scope

1.5 Explore the benefits, costs and risks of trademark registration and other forms of trademark protection

1.6 Make recommendations to develop and use trademarks with commercialisation potential

2 Identify and initiate application process for trademark protection

2.1 Identify sources of information and advice regarding protection of brands and business identity

2.2 Evaluate the role of intellectual property professionals in the trademark application process

2.3 Search databases of existing registered and pending trademarks and investigate any use of unregistered trademarks to ensure the proposed trademark does not infringe on another party’s existing trademark

2.4 Identify processes required for lodging a successful trademark application

2.5 Identify process for international trademark registration

2.6 Participate in a trademark application and provide relevant information to the intellectual property professional for trademark application, if applicable

3 Monitor the market and protect and use trademarks

3.1 Identify and review organisational policies and procedures to protect and use the trademark correctly

3.2 Identify and establish processes to use own and others’ trademarks for business growth

3.3 Monitor the market for possible trademark infringements

3.4 Pursue appropriate measures to protect trademarks against infringements, if required, using appropriate professional advice

3.5 Ensure that procedures are followed to maintain the organisation’s trademarks including payment of renewal fees as required

3.6 Ensure all employees are aware of the importance to the organisation of the protection and proper use of trademarks, and implement training if required

3.7 Identify and review organisational policies and procedures to prevent infringement of others’ trademarks